cherish AI

FAQ

Questions We Hear Most

Everything you need to know before taking the first step with Cherish AI.

"What is Cherish AI?"

Cherish AI (CHERISH AI LLC, cherish-ai.com) is a Florida-registered US studio that builds and runs AI automation for small and medium businesses: lead follow-up, scheduling, inbox handling, customer support and back-office work, sold as flat-price packages and managed monthly. It is not related to Cherish Health, the senior-care sensor company, or the Cherish dating app. It was founded in 2026 by Omar Echeverria, a product manager who spent twelve years running platforms inside a global enterprise.

"How much does AI automation cost for a small business?"

At Cherish AI, a single system costs $1,500 to $4,500 to build plus $149 to $199 a month to run, and packages start at $5,500 one-time with $349 a month management. What moves the price is integration work, not the AI: connecting an existing CRM, phone system or booking tool is where the hours go. Our own lead follow-up system took about one week to build end to end.

"How long does it take to set up?"

Most systems go live in 2 to 4 weeks. The first days are a discovery call and access to your tools; the last step is a team walkthrough before anything runs on real customers. Packages are built one system at a time, so the first one is already working while the next is being set up.

"What can actually be automated in a service business?"

Ten things, in practice: finding and contacting new prospects, following up warm leads, building and maintaining the website, weekly marketing content, sorting and drafting email, turning video into social clips, answering customer questions 24/7, invoicing and payment follow-up, weekly reporting, and routing every inbound message (email, form, phone) to the right place. Anything that needs judgment about money, contracts or an upset customer stays with a person and is escalated to them in Slack.

"Should I hire a virtual assistant or automate the work?"

Automate the work that is repetitive and rules-based, such as lead follow-up, scheduling, invoice reminders and inbox triage; hire a person for work that needs judgment or a relationship. Cherish AI faced this choice in its own operations and automated inquiry replies, follow-up reminders, meeting scheduling and weekly reporting, while deliberately keeping two things human: the reply to any lead who says they are interested, and every proposal and contract, because that is where trust is built and money is decided. A US virtual assistant costs roughly $1,500 to $3,000 a month; an automation system costs $149 to $199 a month after a one-time build and never takes a day off, but it cannot handle a situation it has never seen.

"We are not a technical company. Do we need a developer or an IT team?"

No. You approve; Cherish builds, connects and runs the systems, and every automated action that touches a customer or money goes through an approval you can see. The one requirement is a CRM (HubSpot is the default, and we set it up if you do not have one), because every system reads from and writes to it.

"Which tools do you integrate with?"

Examples of what we already connect: HubSpot, Google Workspace (Gmail and Calendar), Slack, Cal.com, Instantly, Twilio and Vapi for phone, Stripe for payments, and your existing website or one we build. If you already use an equivalent tool, we work with that instead. If it has an API it can usually be connected, and the discovery call is where we confirm yes or no per tool before you commit.

"Where does our data live and is it safe?"

Your data stays in your own accounts: your CRM, your inbox, your calendar. Cherish systems read from and write to them through their official APIs and keep only the operational records they need, such as which lead was contacted when. AI model providers process text to draft a reply but do not train on it under the commercial terms we use. Access is scoped per business, and you can revoke it from your own admin console at any time.

"What kinds of businesses do you work with?"

US businesses with roughly 2 to 200 people that receive inquiries and have to answer them: agencies and consultancies, clinics, home-services contractors, real-estate teams, professional services, hospitality and local service brands. If your business gets emails, calls or form submissions and someone has to respond, the systems apply.

"What do you deliberately not automate?"

Contract terms, pricing decisions, refunds and cancellations, anything legal, and any conversation where a customer is upset. Those are detected and handed to a named person with the full context, usually within minutes. Automation that tries to handle everything on day one is the kind that gets switched off; the design here assumes a human stays in the loop.

"What results should we expect, and how soon?"

Response time is the first thing that changes: an inquiry that used to wait a day gets an answer in minutes from week one. Measurable time savings typically show within 2 to 4 weeks and a clear return within 60 to 90 days, which is what the results guarantee is built around. Cherish AI is a 2026 company; we publish client results here as each business goes live rather than quoting numbers we have not measured.

"What if it does not work for us?"

Every package includes a 60-day results guarantee (90 days on Full Stack) and a built-in optimisation period of 30 to 60 days. If the agreed metric is not moving by the end of it, we keep working on it at no extra cost until it does.

"Why flat pricing instead of hourly?"

Because you should know the total before saying yes. A system has one build price and one optional monthly fee, both published on the services page. The monthly fee covers monitoring, fixes, updates and, on the higher plans, new automations as the business grows, and it can be cancelled or changed at any time.

"Where should a small business start with AI automation?"

Start with the slowest response in your business, which is usually lead follow-up or the shared inbox. The free 30-minute assessment maps where time is lost and returns a written recommendation of which system to build first, second and third, with no obligation. Most owners leave with a clearer picture of where automation helps than they had before, whether or not they work with us.

"How is Cherish AI different from a tool like Zapier or from a freelancer?"

A tool gives you building blocks and leaves the building, monitoring and fixing to you; a freelancer builds once and leaves. Cherish builds the system, runs it every month, watches it for silent failures, and keeps a human approval on anything that reaches a customer or moves money. Every system was run on Cherish's own business first, which is how we learned that the failures that hurt are the silent ones, like a notification that quietly stops arriving, and built alerting for exactly that.